SEO and user experience have some common features. Although they are two separate fields, you can find the elements that connect them. Hence the idea for this small SEO and user experience guide.
You will find different tips that will help you optimize your own website. From simple and “descriptive” advice to the more technical, requiring a bit more work. All of them have one goal to improve the state of the site both for users and search engine robots. You can click here for the best information.
Use short URLs
In general, shorter URLs are better than longer ones. Of course, you cannot be obsessed with this, but if you have the option of using a shorter address – do it. Both search engine robots and users will thank you for that.
Short addresses are simply more useful. The address is definitely easier:
- Paste (e.g. on some social networking site)
That’s why almost every SEO and user experience guide contains a hint of making the links as short as possible.
Short URLs were also one of the sub-entries in the Google search engine scans.
Increase CTR by optimizing Meta tags
Meta tags have their limitations when it comes to the allowed character limit. If you have the opportunity to show your visitors what the site is about – do it in the best way possible.
The title and description are a kind of introduction for people who may visit your website. This introduction must be interesting. If it is such a good opportunity for self-promotion, why should you use a much smaller number of characters than allowed?
Meta tags should encourage users to enter. They can therefore be elements of the CTA type (call to action). Also, do not forget about the fact that Google searches include bold phrases that appear both in the search box and in the list of found pages.
The Meta tag optimization is part of SEO on-page.
Invest in high-end hosting
The speed of loading a web page can be improved in many ways:
- Through script magnification
- Using the appropriate .hatches file configuration
- Using CDN (Cloud Flare type)
- Using cache memory
- Combining additional resources into one, larger file
However, all these methods will not do anything if you have poor hosting. Be sure to get a high-end server that responds quickly to inquiries sent to it. Take a look, especially, for SSD hosting, which does wonders. We use it, among others on this website.
Format your content using various elements
Huge blocks of text. We do not like them, right? Exactly – why break through long clusters of sentences, if you can differentiate the content using many different elements.
If you have such a possibility, be sure to use:
- Bulleted lists
- Numbered lists
- Text formatting (bold, underline and others)
Your readers will certainly thank you for the differentiation of content. Texts that are so varied are simply better read. Smoother, faster, more pleasant. No wonder that this SEO and user experience guide mentions this.
If you want to learn more about the friendly presentation of content, check the entry about the user-friendly site.